Assistant Brand Manager - FMCG/Retail

- Ideating and innovating brand strategy - including setting brand style guides to brand value proposition for long term vision

- Anticipating consumer trends and keeping brand up to date with the consumer aspirations

- Understanding consumer behavior & developing brand campaign to position brand

- Ensuring consistency of brand personality across multiple touch points

- End to end management & development of in-house brands from style guide to launch

- Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company's products and services

- Managing brand visuals from website banners to retail store display units

- Assist in the development and implementation of promotional initiatives to ensure the increase in profits within budgeted parameters

- Working closely with content, VM & graphics team to derive innovative ways of Communication

- Generate reports on brand performance, sales, and all marketing projects

- Monitor and analyze market share trends, sales volumes, and competition

Qualifications & Requirements :

- Insightful thinking & an aptitude for creative ,out of the box thinking

- Good understanding of social trends and retail business

- Prior working experience as an Assistant Brand Manager or a similar role in premium Brands (known for Consumer centricity like Oberoi, Taj, Nestle,UBER,Manyawar,Uni clo, Advertising Agencies, OTT platform/Entertainment industry

- Diploma in Mass communications & specialization on Brand Management from top institutes

- Complete understanding of brand principles

- Conversant with current marketing trends and best practices.

- Strong organizational skills and ability to meet tight deadlines.

- Excellent communication skills & a Team player

Education:

- Education: degree in Marketing & Branding

- Experience: Hands-on experience in Branding, advertising, designing brand campaigns & consumer journey mapping