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30/07 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:3906 Applications:691 Rec. Actions:Recruiter Actions:43

Assistant Brand Manager - FMCG/Personal Care/Skin Care (2-5 yrs)

Anywhere in India/Multiple Locations Job Code: 726683

Assistant Brand Manager - FMCG - Personal Care /Skin care


Position - Assistant Brand Manager - FMCG - Personal Care /Skin care

Department - Marketing

Reports to - Brand Manager / Senior Brand Manager

RESPONSIBILITIES :

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.

- Undertakes all market research for obtaining feedback on various aspects of the brand

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualization, positioning, new product development, etc.

- Assists in developing and executing plans for brand extension.

- Keeps track of all brand-related expenditures vis - vis budgets.

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Tracks performance of brand based on specified criteria.

- Negotiation with vendors for the printing of POS materials and for the BTL activities.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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