Assistant Brand Manager - FMCG

Key result area: 

- Going to be part of new brand and product launch in mass premium & premium lifestyle casual & formal shoe segment.

- This role would be part of marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deeply understanding and analysing user journey.

- Understanding, analysing traffic from different channels of marketing and optimising it in conjunction with the overall business strategy

- Driving significant ROI improvement basis deep analysing, understanding user journey and capabilities of the channel

- Improving conversion on the website / app by analysing the entire conversion funnel. Initiatives can fall either in marketing domain or tech domain

- Creating / vetting dashboards on a day-to day basis for driving improvement, checking on breakages that might have taken place and rectifying if any

Key result area: 

Plan road map and prepare new Product and category launches in stores in line with brand and business objective

- Own all customer touch-points for the brands - Onsite visual merchandising, product photography, content marketing, cataloguing, social media, ORM, packaging, product quality and delivery

- Professional experience in mobile and digital based advertising and marketing development.

- Identify the right media mix to target these customers and maximize the SOV on the target channels

- Work with the creative team to define clutter breaking the visual language

- Collaborate with the regional teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy

- Work on meticulous on-line & off-line (both organized retail & General Trade) marketing and positioning strategies

- Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs

- Lead brand initiatives to effectively communicate the brand and product propositions to consumers through in-store and media communications

- Demonstrate widespread experience in mobile platform based communication development, working with multiple stakeholders and show proven expertise in creative development, measurement and execution.

- Demonstrated experience developing consumer pan- India ad campaigns, showing success in driving new or existing product awareness and consideration across markets.

- A proven track record of creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services.

- Demonstrated analytical skills in quantitative measurement methodologies to analyse brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output.

- Experience quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans.

- Expertise in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns

- Proficiency with Google AdWords, Facebook Ads Managers, MS Excel, Google Analytics or other DM Tools.

- Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously

- An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has deep understanding of digital marketing, and is keen on deep consumer behaviour analytics.