Assistant Brand Manager - FMCG

We are Hiring for our client a FMCG company based at Kolkata for the following profile - Asst. Brand Manager

This position is responsible for :

- Compiling and processing research data and executing the marketing plan as per strategy and budget to strengthen the brand

- Implementing and executing the media plan as per strategy.

- Designing and development of communication material and finalising on the right media agency for ATL activities.

- Making the overall marketing communication process effective

Detailed Responsibilities (Major responsibilities of this position) :

- Compiling market research data gathered from field visit and from agency.

- Executing action plans based on marketing strategy.

- Forwarding secondary market reports/data to supervisor for scanning and analysing.

- Creating market construct and mapping with price.

- Mapping and tracking competitors communication strategy.

- Briefing, ideating and finalising with Creative agency, Media agency & Houses along with Brand Manager.

- Designing and development of communication materials (TV/Print etc).

- Implementing media strategy based on research data, market construct and competitors price.

- Controlling the Media Budget on a monthly basis.

- Monitoring the media plan and coordinating with Media Agencies & Media Houses.

- Executing the promotional strategy as per plan.

- Identifying promotional Item as per consumer requirement and (trade) level promotion.

- TOT and arranging for delivery of items into various depots, thrice every year for proper consumer promotions.

- Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collaterals for BTL activities.

- Making regular market visit during promotional activities.

- Collecting competitors product prices for taking pricing decisions.

- Preparing MIS reports.

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