Assistant Brand Manager - FMCG

Assistant Brand Manager - FMCG

Job Responsibilities:

Responsibilities include, but are not limited to, the following :

- Conduct consumer and market research

- Identify how our brand is currently positioned in the market

- Design a research-based brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message

- Communicate our brand personality internally and align the company around foundational ideas

- Lead marketing team members through campaigns

- Measure and report on the success of marketing campaigns

- Anticipate consumer trends and keep the brand up to date