Assistant Brand Manager - FMCG

The opening is with an FMCG company for Brand Manager.

Job Location - Mumbai

MBA Tier-1 & 2 - 2015 / 2016 batch

- Candidates with brand Management, New product Development experience in either Fmcg OR OTC division

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through the development of requisite marketing mix.

- To perform Market research and analysis.

- Ensure the Product development and implementation of marketing mix elements in line with Business/ Marketing Plans.

- Engage Key Mainstream customer through Product Selling Stories, Innovation pipeline and Shopper Engagement/Activation's

- Executes communication and advertising strategies, Development of Marketing and Brand Strategy. Product strategies.

- Media Planning, Packaging, Pricing Decisions, Product Development

- To ensure optimal utilization of resources of Market research agencies, Advertising Agencies, Media Agencies. Operational marketing campaign

- Quick learner, strong personality, Strong Market Analysis skills.

- Manages the budget for advertising, promotional costs, and costs associated with market research and analysis.

Pls mention your current and expected salary package.