Assistant Brand Manager - FMCG

About The Company

Position based with a large Business Group, Started operations in Bahrain in year 2002 and has since then grown to become one of the reputed FMCG distributors in Bahrain and UAE. Since inception, the company has focused on to build and become professionally managed organisation with strong commitment to its principals as well as clients.

Position : Asst. Brand Manager

Location : Manama, Bahrain

Job Description:

1) Brand Mapping / Conceptual Mapping to understand the current market scenario

2) Brand planning: consumer research and market research for better understanding of the brand dynamics, consumer needs and market opportunities.

3) Business planning: mapping business needs to the development of new brand/s, brand extensions etc.

4) Brand Development: conceptualizing and developing the brand strategy

5) Assist brand manager with analysis of internal sales and performance of variants, SKUs, markets etc.

6) Portfolio planning

7) Product planning: conceptualizing the product strategy, tangible and intangible attributes, packaging design, pricing, promotion, distribution etc.

8) External co-ordination: co-ordination with external agencies (creative, media, PR etc) for implementing the Brand Strategy

9) Implementation of Brand & Marketing strategy at above the line and below the line levels with specific focus on point of sales.

8) Conceptualize and execute consumer marketing activities to build the brand and support its strategic direction.