Assistant Brand Manager - FMCG

Looking for Assistant Brand Manager – Wrangler.

The Assistant Brand Manager will be responsible for co-designing and executing the strategic planning process for all brand marketing efforts to meet the Wrangler brand objectives.

Job description :

- Co-create ATL and BTL plans across multiple consumer touch points to actively engage the Target Group thus improving brand salience

- Continuously innovate to maintain brand relevance with Target Group by driving digital marketing in paid, owned and earned media. Increase focus and visibility on social media ( viz. https://www.facebook.com/wranglerdenims)

- Liaise with Creative, media, digital, event management, PR and market research agencies for consumer and retail promotion campaigns.

- Evaluating and implementing the plans including media activations, POP, retail support

Desired Skills and Experience :

- 1-3 years of experience in marketing/ brand management, advertising, media buying/ planning in Fashion/ Retail/ Alcobev/ Consumer durables or Creative, digital or media agencies