Assistant Brand Manager - FMCG

Creation of brand positioning platforms and generation of effective communication plan .

- Provide Brand Strategy inputs.

- Planning ATL & BTL communications, developing merchandise.

- Partner with the Sales team in devising strategic trade initiatives & trade related activities.

- Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute.

- Assist in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.

- Assist in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria