Assistant Brand Manager - Batch 2020 We are in the process of sourcing an Asst. Brand Manager for the ITC Limited. Kindly note that ITC maintains batch parity. Premier Institute Post Graduates from batches 2020 can apply. Position will be based at Chennai (Headquarters of Educational and Stationary Products. About ITC : ITC is one of India's foremost multi-business enterprise with a market capitalization of US $ 40 billion and a turnover of US $ 8 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine and as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. For more details please visit http://www.itcportal.com. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ABOUT CLASSMATE : Classmate, by ITC, was launched in 2003 as a complementary notebook brand to Expressions Greeting Cards. By 2007, it grew into INDIA'S NO.1 NOTEBOOK BRAND-. It has since been committed to providing high quality stationery products that are a result of a deep understanding of our consumers, thoughtful ideation, innovative designs and superior craftsmanship! The Classmate range of products includes NOTEBOOKS, PENS (ball, gel, roller and fountain), PENCILS (mechanical and wood-cased), MATHEMATICAL DRAWING INSTRUMENTS, ERASERS, SHARPENERS and ART STATIONERY (wax crayons, colour pencils, sketch pens and oil pastels). The Classmate philosophy is simple: Everyone is born unique. Classmate stands for the celebration of this uniqueness within every individual to ensure that the seed of originality does not get lost. Classmate encourages its users to nurture their true talent, follow their true calling and become whatever they truly want to be. Classmate aids in this by offering high quality products that are affordable. After all, in the right hands, a pen can be much more than a pen, and a notebook can be a window to the world. As a partner and friend to children during their most important years, Classmate attempts to create an environment for them to learn and grow in, as they write their own futures, encouraging them to, 'Likho Apna Kal! ' ROLE PROFILE : JOB TITLE : Assistant Brand Manager, Non- Notebooks Level : 5 First Appraiser : Brand Manager, Non- Notebooks Second Appraiser : Head of Marketing PURPOSE OF THE JOB : Assistant brand manager supports the brand manager in operationalizing the brand plan by engaging with key stake holders (sales, operations, supply chain team) to deliver on key elements of planned deliverables. He will play critical role in understanding competitive action, consumer behavior as well as identifying the trends in various markets. KEY FOCUS AREAS : a. Operationalize Brand activity plan to Communicate the strategy effectively to the consumers to enhance the saliency, recall and awareness - Implement the brand plan (Digital + BTL) to ensure that brand objectives are achieved - Manage external agencies to ensure all brand activity is in line with the requirements of the brief - Developing & managing merchandise collaterals for retail - Exploring brand tie-ups & consumer promo to create excitement - Cost effective BTL activities to improve retail experiences b. Innovate existing Products and processes to deliver higher experiences - Developing new set of differentiated products with NPD/Operations - Regularly exploring cost optimization opportunities - Competitive benchmarking for each SKU in the product categories and Employ innovation in products to achieve competitive advantage c. Operationalization and execution of planned objective plan by engaging with sales , operations and supply chain team - Manage monthly category schemes basis regular competition scheme mapping - Run differentiated trade marketing schemes to aid turnover growth - Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain - Provide product knowledge to the Trade Marketing team to improve selling effort d. Continuous engagement with consumers and retailers to develop superior understanding of various identified activities - Gather market intelligence on competitive activity for proactive response as opposed to reacting to competition actions - Consistent engagement with consumers spread across TG ( through consumer immersions) - Consistent engagement with retailers spread across geographies ( through market visits) - Use third party reports to create a cogent case for any intervention e. To track & control marketing spends for the Brand - Understand the impact of cost elements on brand profitability f. Ensure adherence of legal, statutory and code of conduct - Liaison with the Corporate IPR & Legal team on Brand propriety and legal issues. - Adherence to company code of conduct and Compliance with all statutory and regulatory norms

Chennai

Assistant Brand Manager - FMCG 

Assistant Brand Manager - FMCG  ,Job Description for Assistant Brand Manager - FMCG  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (2-5) years of experience. Apply Now!

Job Description for Assistant Brand Manager - FMCG  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (2-5) years of experience. Apply Now!