Experience : 3 - 4 yrs
Education qualification : MBA- Marketing (Candidates from Premier B-Schools will be given preference)
The candidate can be from any FMCG but not Tobacco and beverages
Location : Mumbai & Kolkata
Job Responsibilities :
- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understands & defines the brand identity & align all the brands- plans accordingly
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualisation, positioning, new product development etc.
- Scans the business environment to explore options for revenue generation from new and existing customers
- Develops and executes plans for brand extension.
- Develops annual plans and budgets for the brand.
- Keeps track of all brand related expenditures vis-- -vis budgets.
- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
- Coordinates with internal & external media agencies for implementation of the Brand's strategy.
- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Ensures that the brand focus is maintained through media & PR activities.
- Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.
- Monitors, tracks & evaluates market & competitive dynamics.
- Develops systems within brand teams which facilitates better MIS and synergy of operations
- Assists in developing market entry strategy for previously untapped geographies based on market intelligence
- Undertakes all market research for obtaining feedback on various aspects of the brand
- Monitors and tracks of performance of brand based on specified criteria.
- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.
- Monitoring and analysing the Retail Audit for planning.
- Ensures that the top-line & bottom-line objectives of the brand are strictly met.
- Develops various schemes incentive / discount to increase the contribution of the brand.
- Negotiation with vendors for printing of POS materials and for the BTL activities.
- Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions
- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis
- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team
Didn’t find the job appropriate? Report this Job