Assistant Brand Manager - FMCG

Key Responsibilities:

- Conduct market research and competitor analysis to identify opportunities and challenges for the brand.

- Plan and execute integrated marketing campaigns across various channels. Monitor and analyze campaign performance, providing insights for continuous improvement.

- Work closely with product development teams to contribute insights into product innovation, ensuring alignment with brand positioning.

- Support the launch of new products, including market research, positioning, and promotional activities.

- Utilize consumer research and feedback to gain insights into consumer behavior, preferences, and trends.

- Collaborate with cross-functional teams, including sales, and product development, production, commercial to ensure cohesive brand management & effectively with internal stakeholders to align strategies and objectives.

- Assist in the development and management of brand budgets, ensuring efficient allocation of resources.

- Prepare regular reports on market performance, brand metrics, and key performance indicators.

Qualifications and Skills:

- MBA from Top Tier Colleges (Preferably 2019-21 Pass out)

- Proven of Min 2 years' experience in brand management or related roles, preferably in the FMCG/Retail sector.

- Strong analytical and strategic thinking skills.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively in a fast-paced environment.