Assistant Brand Manager - FMCG

EXECUTIVE HIRING is looking for a Asst. Brand Manager for a Large FMCG.

Reporting Into : Brand Manager (1st Appraiser) & Marketing Manager (2nd Appraiser)

Location : CHENNAI

QUALIFICATION :

- MBA ( MARKETING ) FROM TOP B SCHOOL ( 2009 BATCH ONLY ) WORKING WITH FMCG CO. OF REPUTE. AT LEAST 1 YEAR OF EXPOSURE IN BRAND IS MANDATORY.

PURPOSE OF THE JOB:

- Asst Brand Manager (ABM) shall assist the Brand Manager in development of the Category/Categories Asset within a Brand, focused on and in-charge of creation of all tactical and reactive Brand Strategies and communications for effecting higher saliency, awareness and image.

- Asst Brand Manger will be accountable for Value and Volume share in line with the portfolio objectives. Ensure development of existing category/categories to enhance the Brand Image in consonance with Brand portfolio objectives.

KEY FOCUS AREAS:

- Assist in the development of Category or Categories

- Create & administer Brand / Category Input plan to effectively communicate strategies to consumers with the objective of enhancing salience and awareness for the category or categories

- Create & administer Strategy/Structure/Systems required for monitoring & enhancement of consumer perception & imagery of Brand/Category

- Enhance the Value and Volume share in the marketplace

- Innovate existing Products and Processes and develop new & more profitable products / SKUs / categories in line with the portfolio objective

- To track & control marketing spends for the Brand/Category

KEY SUCCESS FACTORS:

- Brand/Category Input Plans

- Innovative ideas leading to inputs into category

- Portfolio Mix as per Plan

- Launch Planning

- Organizing for optimum stocks for first three months

- Achievement of Desired Market Share in first 6 mths

INTERNAL LINKAGES:

- Head of Sales & Marketing, CEO, Programming Manager, SOPM, Head of Operations, Commercial Manager, NSM, CDM, Head of Finance, Legal team, TMDM and Manager-Modern Trade & Institution Business.

EXTERNAL LINKAGES:

- Advertising agencies, Media Buying Agencies, Research firms, PR & Event Management Agencies, Merchandise Vendors

If this of interest to you, please forward your resume at recruitment@executivehiring.in mentioning your current compensation, or in case you require any more clarity on this please feel free to touch base with Mousumi @ + 91 90469 68627 at your earliest convenience.