India's second major FMCG is in the look out for Assistant Brand Managers for their Foods Division.   Mandatory Requirements :  - Post Graduate in marketing / related field from Premier B-Schools - 2012 and 2013 pass outs need apply.  - Should have 2-3 years of work experience preferably in Brand roles  Major Job Responsibilities :  Category Business Planning :  - Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections  Brand Planning :  - Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health  Portfolio Planning :  - Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio  New Product/ Product Extension Planning, Development and Launch :  - Gather inputs from market research data, consumer insights for preparation new product brief  - Assist the Brand Manager in preparing the product brief  - Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team..  Brand Communication, Development and Execution :  - Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication  Packaging Development :  - Analyze the market research data on new packaging trends in the market (if, required)  - Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product  Brand Plan Review :  - Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis  - Prepare the brand review presentation basis the variance analysis  Market Research Conceptualization and Execution :  - Participate in field work related to market research to obtain first hand consumer insights  - Provide inputs for preparation of market research brief on strategic/ tactical research requirements  Market Research Findings Implementation :  - Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives  Media Activation :  - Plan and prepare the brief for event activation  - Seek approval   - Identify agencies for event activation  Demand Planning :  - Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

Bangalore

Assistant Brand Manager - FMCG 

Assistant Brand Manager - FMCG  ,Job Description for Assistant Brand Manager - FMCG  in ACH Management Consultants in  Bangalore for (2-3) years of experience. Apply Now!

Job Description for Assistant Brand Manager - FMCG  in ACH Management Consultants in  Bangalore for (2-3) years of experience. Apply Now!