Assistant Brand Manager - FMCG

Job Description for Assistant Brand Manager

Company : Leading FMCG Company in Food

Position : Assistant Brand Manager

Report to : Brand Manager

Job Description :

Category Business Planning :Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

- Portfolio Planning : Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

- New Product/ Product Extension Planning, Development and Launch :Gather inputs from market research data, consumer insights for preparation new product brief

- Assist the Brand Manager in preparing the product brief

- Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

- Packaging Development :Analyze the market research data on new packaging trends in the market (if, required)

- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product

- Trade Promotion (Domestic Market) :Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;

- Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Prepare the brand review presentation basis the variance analysis

- Consumer Complaint Addressal : interact with customers to identify the root cause of market complaints

- Market Research Conceptualization and Execution

- Demand Planning : Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)

- Order Fulfillment : Participate in identification of root cause for non-fulfillment of sales orders

Educational Qualification:

- Post Graduate in marketing / related field from Premier B-Schools – 2011 and 2012 batch