Assistant Brand Manager - FMCG

Main Responsibilities:

The candidate is expected to help in executing marketing plans to ensure that the brand category objectives and P&L targets are met.

- Assisting in planning and executing the annual marketing calendar.

- Timely execution of all marketing activities (ATL & BTL) in coordination with various agencies (creative, media, packaging, vendors etc.).

- Market insights: Should have a keen eye for tracking competition and bring out consumer insights.

- Designing, printing and dispatch of tactical and generic POS communication to sales regions.

- Working on the NPD funnel including research, sampling, packaging development, launch etc.

- Competition tracking and Sales review on period basis.

- Working with Ecommerce marketing and tracking tools.

- Coordinating with external vendors namely, printers, advertising agency, media agency etc. to ensure smooth execution of day to day / assigned tasks.

- Planning for consumer schemes / trade schemes, incentives etc. and operationalizing them. short listing and procurement of promo material. Coordinating with commercial and logistics for road permits, receipt of goods.

- Interacting with internal departments i.e. IT, Commercial, Logistics, Finance, Legal etc.

- Keeping all packaging artworks approved and up to date.

- Hygiene activities including preparation & approval of all business cases, processing of vendor payments etc.

- All other reasonable instructions issued by the Reporting Superior from time to time.

Organogram: (up to three levels above)

Candidate Profile:

The ideal candidate will have up to 1-2 years' experience of Brand/marketing management in FMCG/ snack foods category.

Essential Qualifications:

- MBA from a premier institute

- 1-2 years of experience in brand management

- Candidate must have some experience in innovation and new product development.

- Excellent communication and presentation skills; Highly organized, a self-starter, resilient and able to perform under pressure.

- Track record of delivery, goal oriented along with ability to set clear priorities and meets deadlines.

- Result oriented, entrepreneurial, and self-motivated.

- Must have a passion for being a brand person and a desire to stay ahead of the curve in various platforms, trends, and evolutions.