Assistant Brand Manager/Brand Manager - Manufacturing Firm

Job Description:

Brand Development:

- Understand Brand Architecture & Brand Positioning.

- Understand products offerings and approach of key competitors & aspired-to brands.

- To constantly engage in market & trend research in the categories we operate within.

- To work with sales team across the world to increase the distribution base of the brands they manage.

- Articulate & develop brand guidelines and brand positioning documents - following deep research into the current market dynamics of the brand.

- Establish a clear plan for the brand & work to roll it out with the sales team.

Brand Management:

- Work closely with sales teams to understand the barriers and blockers to launching the brands in their markets.

- Work on growing & developing key markets.

- Collaborate with and influence Sales and Supply Chain to co-ordinate their activities to deliver operating plan projects and objectives.

- Conduct regular analysis on launched products, to assess by market performance. From this, develop action plans to drive further sales.

- Develop plans for and the roll-out of ATL & BTL campaigns.

- Develop plans for digital marketing.

- Provide assistance on creating presentations for conferences & customer meetings.

- Manage creative production, graphic design, web development

New Product Development:

- Identify product trends and make recommendations to senior leadership & product development team.

- Provide market insights to new product development teams and participate in the development of products, from conception phase.

- Understanding of personal care ingredients & efficacy

- Entire project management for NPD/NPU alongwith product re-engineering in tune with global trends

- Articulate NPD project scope and objectives to the team & key leadership

- Establish effective working relationships with various sales teams across the world.

- Take overall responsibility for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.