Assistant Brand Manager/Brand Manager - FMCG

Assistant Brand Manager/Brand Manager

JD :

- Develop a brand platform, portfolio, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales

- Build brand equity; deliver on the brand promise & reinforce brand positioning through innovation & product road map

- New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins

- Deploy media plans, budgets & forecast, understand brand strengths & weaknesses & take corrective action

- Gain market share through deep business acumen by strengthening product offering

- Closely monitor margins, ROI, sub-categories, Brand Equity Metrics, Market Intelligence

- Leader with personality, good interpersonal skills with right attitude, initiative to drive business

MBA, 7-10 years experience, 31-35 years of age, lady or gentleman, Rs. 10-15 lakhs per annum