Assistant Brand Manager - BFSI

Please apply only if you come from Telecom OR BFSI background.

At least 2 years post MBA experience required.

Purpose of the Job:

Category Brand Management & Customer Acquisition Marketing:

- The incumbent will be responsible to support marketing of 1-2 insurance categories (our categories are Protection, Child, Retirement, Health, Savings & Investments) and will develop the Growth & Marketing strategy, planning and execution of brand agenda for the same.

- He/She will report into the Brand Manager to develop the marketing strategy for the category/ies, products and campaigns and will work in close coordination with stakeholders across marketing and business like Products, Channels, Research, Digital and PR teams to deliver the brand and business objectives

Category Strategy, Campaign Development & Planning:

- Monitoring and reporting market, competition and consumer behavior with view to incorporate the same into communication planning and development

- Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brand

- Enhance brand differentiator through category initiatives

- Provide Campaign development support to teams (Product, Channel/ Experiential Marketing, Campaign and DBM teams etc)

- Ensuring creative / communication deliver on brand objectives

- Adherence to Campaign and Media deadlines

- Campaign Execution: Monitoring & Supervision - Quality & Accuracy

- Innovations on new media

- Agency Relationship Management

- Audit & Compliance