Aspiring Minds - Content Specialist - Marketing

Job Role :

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

- Experience of working on B2B content: web pages, presentations, brochures, case studies, blogs, social media posts etc.

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Requires the person to understand the best practices of the main social media channels, which content and approaches work on each and why

- Measurement and optimization of the program will be required on a regular and ongoing basis

- Closely aliasing with designers, SMEs and product team to produce content pieces

- Integration of content programs with brand campaigns to drive brand to demand.

Requirements :

- Experience of managing end to end content & editorial

- Self-starter, excellent problem-solving skills, excellent articulation, Tech Savvy

- Experience of working in a B2B organization is desirable