ASO/SEO Manager - Online Gaming App

Role : ASO/SEO Manager

ASO : 

- Setup an ASO strategy to optimize and improve App Store conversion rates.

- Analyze performance of Yoozoo games on the Play Store and App Store

- Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords

- Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.

- Research and analyze competitor apps

SEO - 

- Optimizing copy and landing pages for search engine optimization

- Performing ongoing keyword research including discovery and expansion of keyword opportunities

- Researching and implementing content recommendations for organic SEO success

- Develop and implement link building strategy

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirement - 

- Proven ASO & SEO experience.

- Knowledge of HTML & CSS

- Knowledge of app and website ranking factors, app store & search engine algorithms.

- Up-to-date with the latest trends and best practices in SEO and ASO

- Excellent written and verbal communication skills

- Ability to work under your own initiative

- Working knowledge of Appannie, Appsflyer, Facebook Ad Manager and Keyword Research tools

- Knowledge of User Acquisition campaigns (Incent & non-Incent)

- Experience of online gaming is desirable but not essential.