Asian Paints - Marketing Manager - International Business

Business Responsibility Areas:

- Work along with internal and external stakeholders, consumers for conducting market research and build marketing plans for our International units.

- Develop and execute marketing strategies for International units.

- Support and build capabilities at local level for units.

- Take responsibility of supporting execution of marketing initiatives.

- Work along with the units for increasing the overall market share & mind share.

- Explore new countries and assess their macro-economic factors for conducting business, paint industry and market potential

- Integrate with cross functional stake holders in Finance, taxation etc for their inputs in preparing the business plan

Key Performance Indicators:

- Good understanding of marketing concepts

- Ability to work with teams and lead from the front

- Achievement orientation and delivery of key objectives

- Ability to reach out to new avenues and different stake holders for gathering the inputs

- Ability to build professional network and inter personal relations

- Good command over presentation skills

Scope of Work

- People Management Scope: Need to work independently and should be a self- starter. Must work with teams who do not have direct functional reporting and those hailing from cross cultural background

Geography Coverage (Country-wide/ State-wide / Area-wide): International units and new geographies

Key Interactions

Internal - IBU stake holders, Cross functional managers

External - Prospective business partners, Acquisition targets, Industry/ Cross industry managers

Qualifications

Essential: A Graduate from Commerce/Engineering/Science/Business Management background

Desired: MBA from a reputed Institution

Previous Experience

At least 2 years in Sales and 1 year experience in Marketing

Functional Competencies

- Good in Marketing and business concepts

- Good in Sales planning and strategies

- Ability to Lead a team for execution on marketing concepts/ new strategies

- Overall good business perspective

Behavioral Competencies

- Team Player, Good Inter personal relations, Effective communication - written and spoken

Additional Requirements

- Ability to work with limited supervision, be a self-starter, relishes challenges, loves travelling and meeting new people and thrive in challenging environment