Asian Paints - Head - Marketing

Job Description :

- Formulation of marketing plans and calendar to achieve desired goals

- Development and implementation of Brand/ Product initiatives for the network and end consumers

- Planning, Monitoring and supervising New Product Launches

- Development and implementation of plans for entry into new categories (e.g. Wood, Waterproofing, Sealants etc )

- Development of Retailing initiatives for the unit

- Improve and enhance the range of Retailing Services offered by the unit

- Lead the digital marketing initiatives for the unit (Website, social media, consumer/ dealer apps)

- Improvement of Consumer understanding to improve marketing programs

- Development and Implementation of A/ID/Contractor and Dealer loyalty programs