Business Head - Bath (Nepal)

Company : Asian Paints Limited (APL)

Vertical : Sales & Marketing (SNMG)

Job Description:

Job Title : Business Head

Department: Bath

Reporting to : National Sales and Marketing Manager

Jobs Reporting Into : Sales Officers

Location / Unit : Nepal, Kathmandu

Role Description :

Job Purpose :

- Driving and building strength for Asian Paints' Bath Division in Nepal with team by creating, nurturing & managing dealer and distributor networks through focus on products, services and stakeholders comprising Plumbers, and Architects / Interior Designers (A/IDs) thereby achieving overall business objectives

Primary Responsibilities :

Business Responsibility Areas :

Planning :

- Creating monthly plans (product wise, dealer wise etc.) for dealers/distributors in association with the team and ensuring adherence to them

- Identify dealer and distributors with right credit and customer profile to expand the network of dealers

- Identify potential bath showroom partners

- Prepare schemes for the network and influencers and ensuring scheme effectiveness

- Provide accurate sales plan to enable sourcing and inventory planning

Sales Generation :

- Ensuring Demand generation through initiatives and tracking secondary sales

- Ensuring sufficient levels of project inventory which is mapped and followed-up as per the prescribed processes

- Regular review of Project Sales tracker and using data/trends to make informed decisions

- Visiting dealers, distributors, project sites on a regular basis to have complete ground level understanding

- Setting up of Bath Showrooms in high footfall areas

Dealer Engagement :

- Keeping a track of and ensuring regular dealer payments to ensure healthy payment history and avoid OD

- Discussing dealer issues based on dealer health card and how do we resolve them as soon as possible

Influencer Engagement :

- Ensuring influencer engagement in the region through Plumber meets and engagement with A/IDs

Co-ordination with stakeholders

-Co-ordinating with the Service team to ensure that the complaints timeline are being met regularly and any escalations or exceptions are dealt with appropriately

- Co-ordinating with the marketing team for communicating retailing requirements and for various initiatives such as product launch and retailing initiatives (Branding at the counter)

Reporting and Processes :

- Ensuring benchmark material servicing levels to dealers through appropriate interventions wherever required

- Prepare and share reports encompassing all relevant cuts and data and using the same to make informed decisions

Key Performance Indicators :

- Timeliness and comprehensiveness of Monthly report (first 3 days of month)

- Project inventory level

- Ensuring PRI of range across network

- Ensure effective demand generation through DG team

- Project sales tracker and lead management

- CEI

- DHC status and Tat for resolution

- Influencer (Plumber, A/IDs, Contractors) database and No. of meets

- Material Servicing benchmark adherence

- Timeliness, accuracy and comprehensiveness of data

Key Interactions :

Internal :

- Service team, Commercial team, Supply Chain, Market development/Retailing

External :

- Dealers, Influencers (Plumbers, A/IDs

Role Requirements / Specifications :

Qualifications :

Essential :

- Graduation

Desired :

- MBA degree would be preferable

Previous Experience :

- Relevant previous experience in the same or associated industry for 5-8 years

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