Asian Paints - Brand Manager - Strategy & New Businesses - Tiles Segment

MANAGER - STRATEGY & NEW BUSINESSES (Tiles)

Role Identifier:

Job Title: Brand Manager - Strategy & New Businesses

Department: Strategy & New Businesses

Reporting to: Associate General Manager - Strategy & New Businesses

Grade: Managers/M/6

Jobs Reporting Into: None

Location / Unit : Mumbai/HO

Role Description :

Job Purpose :

The position is that of a Brand Manager primarily responsible for handling the brand work of Tiles portfolio. He/She will closely work with sales team to drive the overall value objective and with the Tile manufacturing vendors to manage sourcing of tiles. He/She will provide brand support to the portfolio including product selection tools and activations.

Primary Responsibilities: Business Responsibility Areas

Key Performance Indicators:

Business objectives :

1. Working with the tile manufacturing vendors to drive efficient souring including price negotiations and SLAs

2. Working on the end-to-end supply chain of the category to ensure SLAs to the channel partners are met

3. Creating a strong product portfolio of tiles as per market requirement

4. Identify consumer needs in the area of Tiles - by spending time on the ground and subsequently incorporating these insights to launch new designs and sizes

5. Designing and production of collaterals/ books/ etc by engaging with agencies and providing product expertise using consumer and market insights

6. Interaction with the channel (dealer, applicators) for insights and feedback on current portfolio and future pipeline

7. Launch of product selection tools to the sales teams and identifying new innovative ways to present the portfolio

8. Project management that includes development of briefs to agencies, charting deliverables planning timelines, execution and review, managing budgets

9. Collaboration with external (creative agencies, research agencies etc) and internal stakeholders (brand teams, sales teams etc)

Scope of Work:

a) Financial Scope (Range of financial spend):

As per budget:

Key Interactions:

Internal : Services, Bath sales team, Supply Chain, Commercial

External : Vendors, Applicators, Dealers, Architects, Consultants and Clients

Role Requirements / Specifications :

Qualifications :

Essential :

- Experience in Tiles industry is a must (minimum 2 years)

- Minimum of 50% marks throughout the education

- Graduation and Post-Graduation must be through a full time course

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