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12/04 HR
HR at Asian Paints

Views:1406 Applications:366 Rec. Actions:Recruiter Actions:27

Asian Paints - AVP - Marketing - Sleek (5-7 yrs)

Mumbai Job Code: 1078832

We have urgent opening for AVP marketing with Sleek by Asian Paints (Sleek is a subsidiary of Asian Paints)

Work Location : Mumbai (Goregaon)

Experience :5-7 yrs

Education : MBA in Marketing from tier 1 college

1. Developing and rolling out Components Marketing Plans:


- New product development: Identifying new product opportunities and developing + executing the go to market plans around the same

- Influencer programs to enable secondary sales and building a loyal set of key influencers for Sleek through activation programs

- Focus products initiatives to ensure seeding of priority categories in components business

- Dealer network engagement and management programs across different tiers

2. Creating the kitchens, wardrobes and fitted furniture customer acquisition plan:

- Owning the customer proposition and journey across each stage of the purchase cycle.

- Creating go to market strategies for new products and categories in this space.

- Responsible for the Architect engagement model.

- Defining and rolling out the relevant interventions to create awareness and convert consumers to sleeks offerings.

- Responsible for both ATL and BTL activations across both businesses including Digital marketing activities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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