Asian Paints - AVP - Marketing - Sleek (5-7 yrs)
We have urgent opening for AVP marketing with Sleek by Asian Paints (Sleek is a subsidiary of Asian Paints)
Work Location : Mumbai (Goregaon)
Experience :5-7 yrs
Education : MBA in Marketing from tier 1 college
1. Developing and rolling out Components Marketing Plans:
- New product development: Identifying new product opportunities and developing + executing the go to market plans around the same
- Influencer programs to enable secondary sales and building a loyal set of key influencers for Sleek through activation programs
- Focus products initiatives to ensure seeding of priority categories in components business
- Dealer network engagement and management programs across different tiers
2. Creating the kitchens, wardrobes and fitted furniture customer acquisition plan:
- Owning the customer proposition and journey across each stage of the purchase cycle.
- Creating go to market strategies for new products and categories in this space.
- Responsible for the Architect engagement model.
- Defining and rolling out the relevant interventions to create awareness and convert consumers to sleeks offerings.
- Responsible for both ATL and BTL activations across both businesses including Digital marketing activities
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