Arvind Lifestyle Brands - Area Retail Manager - Karnataka

Job Details:

Driving Customer centricity:

- Understands the catchment and customer profile of the designated area and uses the same to suggest suitable BTL marketing activities to the regional manager / corporate team

- Drives the marketing interventions for the area by guiding the store teams on implementation.

- Suggests any customization of VM to suit the customer profile in the designated area.

People Management:

- Actively supports the store managers in building and managing the store teams

- Drives the staff performance and productivity through training and guidance

- Conducts Periodic review with Store Managers to gauge performance and provide developmental feedback

Financial / sales performance:

- Drives store profitability, daily operation, planning, development, and implementation of marketing plans for both short- and long-term sales growth.

- Monitors cash flow, inventory controls, and overall profitability of assigned area.

Process Management:

- Ensures all SOPs are adhered to in stores and conducts periodic checks

- Diligently checks the Store Manager Checklists for completion and quality during store visits

- Acts as the agent for communicating and facilitating implementation of SOP across stores in the area; guides the stores during crisis and escalates to regional managers as required