Artsana Group - Category/Product Manager - Chicco

Category Product Manager

ROLE PURPOSE :

To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities.

KEY RESPONSIBILITIES :

1. Market monitors: studying competitors, market players, trends, market capacity, product seasonality & selling channels

2. Responsible for formulating strategy by product segment

3. Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development

4. Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products

5. Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team

6. Market budget controlling for the category (within the framework of the activities required)

7. Developing & executive a complete Media Plan for the category

8. Lead a full circle of trade supportive activities including motivation programs for sales teams and materials for shops

9. Control and analyze effectiveness of ATL/BTL activities for the category.

10. Consumer profile analyses on external database

Price Positioning :

- GM category analyzes

- Supporting appropriate channel

- Provide merchandising standards for the category

- Driving CRM portfolio for managing customer complaints related to the category

India Consumer Website : www.chicco.in

Group Website : www.artsana.com