ArthaYantra - Manager - Digital Marketing - IIM/ISB

Manager - Digital Marketing

Who we are looking for :

If you have the passion to change millions of lives using Digital Marketing, we want to talk to you. We are looking for a Digital Marketing Manager to drive our digital marketing campaigns across all digital channels.

- A highly motivated, skilled and experienced professional to join us as Digital Marketing Manager.

What would be your role :

- Drive and conceptualize pan India digital marketing strategy in a B2C business model where TG would be in excess of 100 million.

- Maintain and enhance our social media presence, brainstorm new and creative growth strategies.

- Own and manage marketing budgets independently

- Drive and scale digital marketing strategy to acquire customers in excess of one million

- Responsible for Profit and Loss

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Engage different digital media to generate website traffic and email lead nurturing.

- Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns

- Hire, mentor and motivate high performance driven digital marketing teams.

- Liaise and engage with top branding, PR and social media agencies

- Optimize resources and budgets in a dynamic environment.

- Drive measurable results through collaboration with agencies and vendors.

- Collaborate with internal teams to create landing pages and optimize user experience

Who We Are :

- ArthaYantra is the World's only full services Robo Advisor which has been recognized by Gartner as cool vendor 2016, Red Herring Top 100 Global Winner in 2015 and a Finovate 2013 winner. ArthaYantra is India's first company to introduce algorithm-based robo advisor (a class of financial advisor) services. It covers all major aspects of personal financial needs with its offering, compared with other wealth investment service providers that focus on only a particular area of finance, such as security investments or real estate purchases.

- It uses proprietary frameworks using artificial intelligence and machine learning to deliver financial advice to individuals in India. It currently has 93,000 registered users from 650 cities in India and 30 countries. It offers goal based financial advice accessible to all through Arthos, its proprietary online platform, by connecting all aspects of an individual's financial life.

What we do :

- We are the team that has disrupted the way financial advice was perceived and delivered. Our USP- We care for middle income professionals, not just HNIs. We get a high telling you this - Our online platform Arthos is used by professionals with as less salary as Rs. 5000 per month. We are enabling 4.25 lakhs financial goals of our clients using our proprietary platform, Arthos. The list of places from where we have clients will amaze you! Not kidding! We have Faujis who trek 6 kms to be able to talk to our Financial Planners! Can you beat that. We are on the cusp of taking our services to the doorstep of every Indian household and we are looking for passionate and self-motivated professionals to join us so that together, we will change the Indian Financial Services Industry, for good.

What we would like to see in you :

- 5-7 years of Extensive experience in the B2C segment

- Post-Graduation from ISB or IIM mandatory

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, PPC, CPC, email, social media and/or display advertising campaigns

- Exposure of working with marketing analytical tools preferred but not mandatory. (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in optimising landing pages and user funnels, content marketing and content analysis

- Hands on experience in marketing automation tools like HubSpot, UserFox, Eloqua, Marketo, AutoPilot and social media management tools like HootSuite, Buffer etc.

- Ability to engage existing and prospective clients on not only social but also other media.

- Experience in setting up and optimising Google Adwords campaigns.

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Strong analytical skills and data-driven thinking

- Exceptional communication skills, both written and verbal

- Ability to adapt to changing dynamics of the organization.

- Willingness to work in a start-up environment

What's in it for you :

- Opportunity to build a pan India and global digital brand

- Responsibility of Profit and Loss

- Pride of working for the World's only full services Robo Financial Advisory firm

- Top of the line challenging work

- Unmatched learning opportunities

- Transparent & open-door work culture

- Multi-disciplinary exposure

- Quick growth

Compensation : Let's talk about it