If you've made it till here, you're probably still interested in the role :)
You will:
- Determine the overall vision of the product and articulate that to the team.
- Lay down and define the pipeline for creation of the project.
- Create, define and own the overall design and direct others who develop artwork or layouts.
- Work closely with the team to create designs, illustrations, graphics and mocks in line with the product principles for approval.
- Manage and align the art/design team with the product vision and help bring it to life.
- Find the best artistic and technical solutions to problems that come in the way of realizing the final vision of the product.
- Understanding and an ability to articulate the latest fashion trends in the market for a varied TG.
- Understand marketing initiatives, strategic positioning and target audience
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