Business Strategy, Direction & Positioning
- To oversee and lead the Brand solutions and Strategy teams as they manage and grow existing client accounts
- To create and develop commercial opportunities with existing clients maximizing account and revenue growth
- To build a pipeline of future work and ensure that the company's existing client revenue target is achieved.
- To input into the strategic direction and associated tactics of client accounts based on a strong understanding of their marketing and business objectives
- To obtain client feedback and drive increases in client satisfaction and engagement
- To negotiate beneficial and competitive rate cards and contracts with client procurement teams
- To manage tracking and reporting of performance to ensure team accountability and quality of service
- Oversee the management of accounts through delegation to team members as well as hands-on management.
- Manage large-scale programs across multiple platforms
- Work with the Business heads to set the strategic vision
- Work closely with the Business heads to improve department process.
- Maintain client budgets
- Monitor daily performance / Identify issues
- Perform account analysis and optimizations to meet clients- ROI goals
- Create comprehensive client reports
- Identify new strategies and tactics for testing and make recommendations to clients
- Follow quality assurance standards to ensure quality and accuracy
- Present performance results at client meetings
- Conduct competitive analysis studies on client competitors.
- Reports making and presentation skills.
- Knowledge of the strategic direction of all accounts handled by his/her team.
Account Mining & Partnerships
- Get the team to work collaboratively to identify potential problems, and formulate recommendations.
- Contributing to pitch presentations.
Account Management
- Detailed knowledge of the digital marketing strategy formulated for different brands.
- Ensure effective and timely implementation of strategies
- Take regular feedback from the client regarding the quality of work and areas of Improvement.
Team Management
- Foster growth and skill development of team members and delegating responsibilities.
- Helping to drive innovation and efficiency within the team
- Internal communication to streamline and standardize service quality.
- Provide leadership of the account team and client, and ensuring best in class work is delivered consistently.
- Improving the tracking and monitoring of team members as they progress through
their work and skill set, and providing supports such as counselling and extra training, where needed.
- Active participation in the hiring process as part of interviewing and assessing candidates for their team as per the requirements of the accounts.
- Keep a tab/lower the attrition factors within the team and advice and inform the management accordingly.
- Track and report the trainings required on various training modules and suggest improvement to the company
- Perform Quarterly Evaluation and Annual Appraisal for the team member periodically and update the HR and Management of the progresses
Driving Organization Culture
- Play an active and supportive role in driving the vision for the company in coordination With the other heads and communicating the same to the employees within the Team.
- Focus on Leadership actions impacting team member's performance to create better customer experiences and business results.
- Key focus on trying to plug any existing issues within the Organization as a whole.
- Setting the democratic leadership tone for the organization.
- Stay on top of all trends and maintain best practices.
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