Arm Digital - AGM - Search

Business Strategy, Direction & Positioning

- Owner of the media strategy to be created by ARM for its clients.

- Oversee the management of paid search accounts through delegation to team members as well as hands-on management.

- Manage large-scale programs across multiple platforms

- Work with the Business heads to set the strategic vision for all SEM programs

- Analyse the results and provide optimization recommendations for live media

- Work on advanced analytics & direct overall media objectives and strategies that fulfil client business goals

- Be a trusted source for ongoing digital counsel and search education for the team

- Work closely with the Business heads to improve department process.

- Conduct keyword research

- Set up campaigns

- Maintain client budgets

- Monitor daily performance / Identify and troubleshoot issues

- Perform account analysis and optimizations to meet clients- ROI goals

- Create comprehensive client reports

- Identify new strategies and tactics for testing and make recommendations to clients

- Develop and test ad copy

- Follow quality assurance standards to ensure quality and accuracy

- Present performance results at client meetings

- Knowledge of the strategic direction of all accounts handled by his/her team.

Account Mining & Partnerships

- Get the team to work collaboratively with the media team to identify potential problems, and formulate recommendations.

- Contributing to pitch presentations from Media stand point.

Account Management

- Detailed knowledge of the media strategy formulated for different brands.

- Ensure effective and timely implementation of strategies

- Briefing and managing media and development teams

- Take regular feedback from the client regarding the quality of work and areas of Improvement.

- Attend important and strategic Client meetings.

Team Management

- Foster growth and skill development of team members and delegating responsibilities.

- Helping to drive innovation and efficiency within the team

- Internal communication to streamline and standardize service quality.

- Provide leadership of the account team and client, and ensuring best in class work is delivered consistently.

- Improving the tracking and monitoring of team members as they progress through their work and skill set, and providing supports such as counselling and extra training, where needed.

- Active participation in the hiring process as part of interviewing and assessing candidates for their team as per the requirements of the accounts.

- Keep a tab/lower the attrition factors within the team and advice and inform the management accordingly.

- Track and report the trainings required on various training modules and suggest improvement to the company

- Perform Quarterly Evaluation and Annual Appraisal for the team member periodically and update the HR and Management of the progresses

Driving Organization Culture

- Play an active and supportive role in driving the vision for the company in coordination with the other heads and communicating the same to the employees within the Team.

- Focus on Leadership actions impacting team member's performance to create better customer experiences and business results.

- Key focus on trying to plug any existing issues within the Organization as a whole.

- Setting the democratic leadership tone for the organization.

- Stay on top of all trends and maintain best practices.