Area Store Manager - Modern Trade - Consumer Electronics/Telecom

Role: Area Stores Manager

Location: Mumbai

The ASM’s key purpose is to manage the overall handset business in his assigned territory

Responsibilities:

- Responsible for the sales development in his territory

- Build influential and collaborative business relationships with the retailer’s store managementand sales teams in order to ensure:

- Appropriate business management is achieved at store level (e.g. supply,demand, forecast, ST evolution, etc.)

- Appropriate time is scheduled and dedicated to building Company and the productknowledge and selling skills.

- Implements sales target at Store level

- Acts as the first point of contact for channel for any sales/commercial issues

- Implements schemes/incentives/promotions to drive tertiary sales

- Monitors channel stock levels and ensures product availability

- Focuses on developing newer point of sales and wider availability of product across thechannel

- Manages product Sales Specialist performance at the outlet level

- Ensures BTL tactics/activities are properly implemented at the store level

- Build a virtual team across the stores enabling them to effectively promote and sell handsetbased solutions.

- Coach and develop store staff’s knowledge of the product features, benefits and sellingsolutions for the product through:

- Interactive workshops e.g. team meetings, one-to-ones, small groups.

- Practical in-store demonstration.

- Monitor and ensure that the merchandising and the maintenance of the in-store productdisplay units and other POS promotional material meets or exceeds Company’s brand andchannel marcom standards.

- Provide a regular update to their manager on the performance of their territory, includingStore Sell-in, Sell-Out, potential business challenges and issues related to maintenance andmerchandising within their assigned stores.

- Report back to their manager on ‘in-store competition’ and ‘ranging’ to ensure that store andcompetitor information is kept up to date.

Key Criteria for Selecting Candidates:

- Persuasive, charismatic, engaging and confident communication skills.

- Ability to network with and influence store staff and management teams across multiplelocations.

- Ambition and career drive.

- Ability to translate “techno-speak” into layman’s terms.

- Adaptive and solutions based approach to selling.

- Experience of working in retail.

- Ability to work autonomously.

- Prepared to travel 5 days per week.

- High level of ethics, values, integrity and trust.

- Flexible and adaptable approach to work.

- People development or coaching experience.

- Informal or formal staff management experience.

- Good English language skills (written and spoken).

Desirable attributes:

- 4-5 years min sales experience, 18 months minimum in a supervisory role

- A telecom or consumer electronics background.

- Graduate, MBA preferred

- Multi-site management experience