Area Sales Manger - FMCG

- Young, energetic and a team player with the ability to build a strong team while delivering on sales targets.

- Graduate preferably with a postgraduate degree or diploma in Business Management.

- Should have at least 8-10 years of experience in an FMCG company.

- Accountable for achieving the coverage, distribution, display and range selling objectives

- To achieve secondary and primary sales objectives as per Annual Business Plan.

- This role provides direction and leadership to the field Staff while responsible for the customer satisfaction and market share within the assigned territory

Principal Accountabilities

- Looking after the Business operations of the assigned territory.

- Assigning Sales targets to ASEs and Sales Officers and monitoring on weekly basis.

- Achieve weekly and monthly Primary & Secondary Sales targets and distributor's ROI.

- Handling a team of Sales Officers and distributor's salesman.

- Plan & implement Distribution Infrastructure for market coverage.

- Drive Numeric Distribution & Geographical Expansion.

- Handling existing distributors & appointing new distributors.

- Efficient stock management at CFA / stock points.

- Competition tracking.

- Effective implementation of sales management systems.

- Training of Sales force & People management

- Looking after sales promotional activities.

- Product Wise/Market Wise analysis and making action plan to improve sales.

- Monitoring retailing and merchandising activities.

- Handling C&FA and monitoring stock, billing and claims.

- Administration like Claim settlement and reports to H.O.

Manage the sales team by communicating clear job expectations, monitoring and evaluating performance.

- Training and motivating sales team

- Prepare monthly reports on actual sales vs. targets. Report on business opportunities trends and competitive information.

- Evaluation of distributors in terms of sales growth, market share.

- Sales plan review on Monthly, Quarterly, Yearly basis.