Area Sales Manager - OTC

Job opportunity with a Leading OTC Brand for "Area Sales Manager"

Location- Delhi-NCR, Mumbai, Chennai

If Interested: Please share your updated profile at n.shukla@spectrumtalentmanagement.com

About the Role:

- To lead the execution of channel, consumer & customer marketing initiatives across their area unit, for all Cx brands, ensuring an outstanding level of execution excellence in market.

- Deliver the revenue, distribution (weighted & numeric) and sales KPIs as per the annual operating plan

Key Responsibilities:

Distribution & Visibility:

- Budgeting & planning of sales revenue in the assigned geography.

- Ascertaining that company schemes & targets being deployed at the distributor/salesman/ retailer level.

- Deliver the product distribution roadmap of the area.

- Training & motivating field force to achieve company objectives.

- Implementing sales promotion activities in assigned geography including settlement of all claims.

- Lead local areas team to execute on ground channel / customer strategies.

- Work within area teams to maintain stock pipelines, basis seasonality and annual brand plans.

- Ensure that the distributors field reps are well trained & equipped with sales tools (selling presentation, visibility aids, POS etc)

- Accountable for planning & executing all BTLactivities involving scheme design & implementation, negotiation for space allocation, visibility and drafting consumer promotional plans.

- Work with Pharma MT / Institutional launch / sell-in & sell-out programs by attending customer meetings.

Trade Marketing

- Oversee the plans for spends - regularly reviewed and updated

- Execute the BTL programs with passion and clarity

- Ensure and seek tools for the areas sales teams to sell and activate all activity.

- Manage implementation of specific MT chain programs.

- Maintain knowledge of both competitor activity and industry best practice; regular timely updates to help future planning.

- Implement the Strides Cx policies on in-trade conduct, recalls, consumer care etc.

- Work with Rx team to sync activities

Leadership & People Development

- Be the champion of Strides Cx brands across the trade, customers, agencies and distributors team.

- Deliver agreed internal engagement programmes to ensure key stakeholders are aware of activity progress

- Establish strong cross-functional relationships across Strides and customers including key accounts and distributors.

Sales Performance / Financial Management:

- Assign, track, monitor and deliver agreed sales KPIs

- Optimise the allocation expenditure locally and other resource to maximise ROI

- Monitor and evaluate activity performance recommending key actions to deliver plan

- Drive and accountable for Pre/ Post evaluation of all Marketing related activities In Market

Knowledge, Skills & Experience Required:

- Minimum 3 to 5 years OTC/ FMCG sales and trade marketing experience with local area experience. Ideally in Personal care and OTC e.g. More experienced profile with right relevant experience and attitude can apply.

- Experience in managing customers in pharmacy chains is a must.

- Local based candidate should be a bit more senior to be able to handle corporate office interactions.

- Strong regional geographic knowledge, ability to create for distribution network management & proven coverage building experience handling sales teams

- Knowhow of OTC (Cx -OTC) trade ways of working, forecasting, seasonality, trends.

- Be entrepreneurial in attitude and be a calculated risk-taker.

- Strong communication & presentation skills.

- Good working knowledge of MS office tools. Must know MS-Excel very well.

Must be self-starter with aptitude to work in ambiguity, without supervision, and an ambition to excel in a new business set-up.

Qualifications:

- Minimum University Degree level.

- Professional Business Qualification eg MBA from reputed school / university (ideal)

- Clean habits, presentable and fit

- Must know driving( 2/4 wheeler)

If interested: Please revert with your updated resume with following details at earliest:

Current CTC (Fixed CTC + Variable) :
Expected CTC :
Current Location :
Hometown :
Marital Status :
Notice Period :
Date of Birth :

Neha Shukla | Sr Consultant- Pharma & Healthcare
Spectrum Talent Management