Area Sales Manager - Modern Trade - FMCG

- Drive sales through Modern Retail Chains.

- Drive market development and enhance market share and Share of Shelf in the Modern Trade Channel.

- Deploying Display Fixtures and Activations while managing the relevant investment budget and the Return on Investment

- Driving execution of store initiatives through alignment of the sales operations.

- Terms of trade negotiation, business development agreement and co-ordination with regional chain accounts HQ in the area.

- Execution of all National and Regional Agreements, including development through the regional category of national chains.

- Coordination with Regional chains and Monthly meeting/Review