Area Sales Manager - Modern Trade - FMCG

Scope & Responsibilities

- Custodian of driving sales & distribution through distributors & ensure optimum availability of products in the retail & wholesale. Responsible for achieving the sales target for the district with the annual turnover of 100 Crs

- Managing & driving the sales team to achieve the retail distribution & sales goal,

- Modern Trade Management - Ensure timely service of POs, implementation of TOT visibilities, Leading negotiation with Customers, Scan Data Analysis, External Agency Audit

- Consistent & continuous engagement with distributors, salesmen & key accounts, to share organization's objectives & action plan, to achieve sales & distribution goals

- Ensure execution of In Store Visibility, Customer & shopper marketing plans by the team

- Responsible for maintaining inventory norms in every distributor points

- Ensure timely communication of trade discounts, display activities of the month to the market, by sales officers

- Timely clearance of secondary & visibility claims

- Volume forecast of key SKUs