Area Sales Manager - Modern Trade - FMCG

Job Purpose :

This position will overlook the sales contribution through the Modern Trade channel in the given geographical area.

Responsibility :

- Handling sales through distributors to MT retail accounts like Big Bazaar, DMart, ABRL, Spencers etc.; Direct Cash and Carry accounts like Metro Cash & Carry, Walmart etc. and few independent self service stores for allocated area.

- Handling value and volume sales for entire portfolio of Personal Care, Homecare, Food and Lighting products

- Negotiation and generation of PO's from local buying managers thru team or self. Servicing of PO's in coordination with supply chain for Stocks.

- Ensuring 100% fill rates to MT accounts by managing stocks at distributors and right forecasting.

- Managing listing in local key accounts, running of monthly promotions in all accounts as per directions from RM/ KAM.

- Reconciliation of local sales promotions budgets/ Invoices with coordination from Accounts and Finance team.

- Handling Trade Activation for MT Accounts in Mumbai for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level.

- Handling Third party team comprising of Promoters and supervisors at the outlet level for merchandising and offtakes of products.

- Analysis and studying competitors on timely basis.