Area Sales Manager - Modern Trade - FMCG

Area Sales Manager- MT

KEY PURPOSE :

- This position is responsible for handling business in the specified geography in the Modern Trade.

- Maintaining relationships with key accounts at a regional level in order to achieve top line and bottom line plans for the organisation.

- Planning and executing key business strategies with the objective of achieving excellence in execution and higher growth with Key accounts in the specified geography

KEY RESPONSIBILITIES :

- Leading and mentoring team of Key account executives to ensure execution excellence and business plan-achievement

- Building long term relationships with strategic partners and negotiating favourable terms of trade with them.-

- Executing trade marketing and trade promotion interventions in line with the modern trade sales strategy and overall business strategy.

- Developing category management strategies to enhance selling effectiveness.

- Driving breakthrough visibility for our categories through formulating future ready merchandising and-planogramming strategies.

- Formulating effective sales policies and procedures specific to the modern trade channel.-

- Achieving planned sales by channel and customer.-

- Ensuring effective spends in driving sales and strengthening our brands.-

- Creating strategies and making recommendation in driving strategic brand sales-

- Launching new products as per plan within allocated budgets/ resources-

KEY INTERFACES :

Internal :

- With Central Modern Trade Team - KAMS, TMMS and Head of Modern Trade and Head of E

commerce

- With Operations - S&OP planning, logistics, stock levels etc.

- With Marketing - brand related plans, execution plans and inputs

- With Regional finance- for chain specific inputs and profitability plans

External :

- Regional Heads/ Regional Decision Makers of Modern Format Stores

- CFAs

- Consumers

- External manpower agencies

INCUMBENT PROFILE

- Minimum qualification: MBA in Marketing from a reputed B-School , with 3-5 years of experience compulsory Modern Trade channel experience and leadership experience.

- Strong business acumen, strategic thinking and analytical rigour

- Excellent negotiation, communication- & people management skills