Area Sales Manager - Modern Trade - Consumer Durable - IIM/MDI/ISB/FMS

Purpose of the Role :

Area Sales Manager (Modern Trade) - The ASM acts as a leader for the Modern Trade team in Company for their Area / City and manages the Company relationship with key Modern Trade retailers in their region, the likes of Croma, Reliance, E-Zone and others.

Key Responsibilities :

Business Management

- Responsible for sales in the Modern Trade channel through Shop-in-Shops

- Target setting and joint business planning with regional managers in our Modern Trade Partners

- Tracking and driving key sales metrics - walk-ins, demonstrations, conversions on a daily, weekly & monthly basis.

- Owning the quality of the demonstrations made by our Company Demo Experts in the SIS / Modern Trade outlets

- Generate leads and drive to closure

Team Leadership

- Lead a team of 10 - 15 Demo Experts deployed at Modern Trade / SIS outlets in your area

- Establish strong field operations metrics to run this team across the city

- Lead from the front. Train and mentor the team, keep the team motivated on an ongoing basis.

- Continuously building technical and sales skills for self and team about Company and competitor machines

- Team development and retention

Customer Experience

- Responsible for strong customer feedback and net promoter score metrics in the Modern Trade / SIS channel

- Making sure that the team is delivering a high-quality machine demonstration

- Managing & delivering a high-quality customer experience

- Ensuring the Company space in the Modern Trade outlets is in accordance with our very high Brand standards

Business Operations

- Provide real time feedback to reporting managers at each stage of the funnel. Support issues to assist team on improving customer experience and product reliability opportunities

- Capture and report any emerging product reliability and safety issues reporting.

- Submit daily/weekly reports

- Ensure that the team members follow all operational processes

Person Specification

- MBA from premier institute / Graduates with the exceptional track record can be considered

- Experience range required is 2-5 years

- Should have had salespeople leadership experience

- The person should be willing to work in the field and should be comfortable with 6 days- work week with weekly off (not essentially a Saturday or a Sunday).

- The role may require the candidate to work on public holidays for which a compensatory off will be given during the month.

- High level of customer service orientation required- a desire to help or serve others, to identify, meet and exceed their needs and expectations

- Excellent verbal and written communication skills

- The candidate must be self-driven, ambitious

- Strong presentation and people skills - managing the team, influencing key stakeholders in the organization

- Strong analytical and planning skills