Area Sales Manager - HoReCa - FMCG

Our client makes quality & tasty coffee varieties convenient and easily accessible to all. Some of their products include mint chocolate coffee, hazelnut coffee, sweetened creamer, coffee-related merchandise, etc. Their coffee varieties are manufactured with the advantages such as 100% natural, no added sugar, no artificial flavours and no added preservatives.

Their coffees are distributed through a variety of channels including their own website, e-commerce marketplaces, and to a variety of institutional clients like 5 star hotels etc.

As a Area Sales Manager- HoReCa, you will be responsible for exploring potential business avenues for achieving increased business growth in HORECA/Institutional Business.

What you will do:

- Delivering the sales objectives of volume, value, market share and in-store execution; and acquiring new food service accounts across the HORECA channel

- Mapping the requirement of HORECA business providing best products and services and achieving profitability growth

- Expanding company product business in HORECA segment

- Defining monthly and quarterly plans to drive volume, value, market share and activation in the region

- Driving businesses via B2B sales

- Developing different HORECA channels

- Taking appointment of Stockiest/distributor & managing a team

- Maintaining relations with existing clients and creating new clients as well

- Collating data and preparing reports to track various parameters e.g. sales efficiency, sales achievement

- Working closely with Purchase, Production, Logistics, Costing, and Marketing Department to ensure the availability of the product

- Visiting key customer & representing the company product range

- Handling customer complaints at all levels

- Dealing with five star hotels, restaurant chain, bakery segment, airport, catering, embassy, hospitals, cinemas

- Being responsible for the assigned region(PAN India)

Desired Candidate Profile

What you need to have:

- Graduate/Post Graduate in any discipline

- Minimum 2-4 years of experience in HORECA channel sales

- Strong business orientation and acumen

- High interpersonal, communication and execution skills