Area Sales Manager/Head - FMCG

Area Sales Manager

Job Duties/ Responsibilities :

Sales :

- Preparation, implementation and review of sales plan

- Continuous monitoring & Assessment the work of SO and SSO

- Daily monitoring of sales and retail productivity; & weekly sales review

- Cross Checking the updation/operation of Beats

- Continuous training at the time of Joint Field Work

- Weekly/Monthly submission of sales related reports

- Routine Market Visit

- Market Development-Consolidation of existing covered areas and expansion into new areas.

- Generation of Primary Sales in line with Secondary Sales

- Activities related to the tertiary sales in the region

Branding :

- Taking care of promotional activities for Brand Awareness & Visibility

- Execution of marketing activities and monthly reporting and review

- Responsible for tracking & monitoring competitor's products & activity

Distributor Management :

- Routine visits to distributors

- Ensuring a proper inventory management, distribution & Re-distribution so that orders procured are supplied on time

- Maintain and develop good business relationship with all existing distributors

- Ensure proper Depot/CFA Management

- Approval/Appointment of Distributor

- Ensure necessary ROI of the distributor

Decision Making Authority and Controls :

Decisions Made Alone : Strategy to achieve targets, product & positioning

Decisions on Consultative Mode : Product promotions, model mix / inventory levels

Decisions referred to Higher Level : Market /Counter Share

Work Relationships :

Internal Customer : To be focused on - Sales, Marketing & HR

External Customers : Distributors & Area Controllers