Area Sales Manager - General Trade - Personal Hygiene

Job Title - Area Sales Manager

Department Sales - General trade

Role reports to (Designation) ZSM/RSM

Job Roles & Responsibilities :-

An Area Sales Manager is to plan, strategize and implement the sales programs in a particular area.

He or She also organizes a team of highly competent individuals who does the field work.

Developing a sales plan.

- To set a target for the salespersons, organizing them, and implement the strategies devised to increase the revenues.

- ASMs need to constantly analyze the market, the consumption capacity of the consumers and project the expected return.

- Any immediate problem regarding sales needs to be addressed. Surveying the market in order to understand a competitor's activity.

- Needs to collaborate with the marketing section of the organization in order to look for innovative means to influence consumers and improve sales.

The distributors and consumers need to be made aware of any new product being brought to the market.

- He or she needs to be a good manager, organizer, and a leader. Good analytical skills and quick decision-making abilities.

Essential & Desirable Education/Qualifications/ Work experience/technical skills

- Should be a MBA and experience in an established FMCG.

What are the behavioral competencies-

- Must have / nice to have. Culture fit...

Behavioral competencies/Key Skills:-

- Good Communication Skills - Written and Verbal English

- Good Attention to detail

- Good understanding and comfortable with Ecommerce Platforms, Online systems, Excel etc.

- Ready and willing to take up new challenges and help organize the unorganized Industries, Companies to target. Discuss is MNC experience a must, desirable 8 to 12 Years FMCG Experience is a must.

Key performance measures/criteria, objectives that the incumbent should demonstrate, achieve.

The position is a Managerial role and the incumbent will be responsible for networking with Distributors, Sales executives and ensure Customer Development in his/her territory. The focus would be on building long-term relationships with the sales team and customers in the assigned territory and gathering market insights for optimum utilization of company resource