Area Sales Manager - General Trade - Food

Position will reports to RSM

Must have full time MBA from recognized B.School

Must have experience in General Trade/ Channel sales

ROLE AND RESPONSIBILITIES

Sales:

Setting up monthly targets for the distributors in the area.

Executing potential analysis of territory and devising action plan

Designing monthly sales schemes for the channel partners (distributors, stockist and retailers)

Ensure settling of claims against previous month trade schemes that the distributors submit monthly / bi-monthly.

Responsible to keep a check on the service efficiency of the distributor to the stockist- regarding claim settlement, damage replacement etc.

Checking on the retail coverage efficiency and credit to the market of the stockists.

Monitoring secondary sales of the stockist and suggest improvements thereon.

Preparing monthly reports regarding primary and secondary sales, competitor activities, growth of the stockist, efficiency of trade scheme etc for the regional meeting held once in a month.

STOCKIST & DISTRIBUTOR MANAGEMENT

Appointment of stockist

Responsible for the distributor Performance evaluation on a quarterly basis and reporting the same to Regional Manager & Manager Sales Operations

Responsible for ensuring the distributor ROI and reporting the same to Regional Manager & Customer Care every quarter.

MARKET INTELLIGENCE

Responsible for keep a tab on Competition Activities