Area Sales Manager - General Trade - FMCG

Role & Responsibilities:

- Deliver primary and secondary sales target as per Annual Operating Plan in the assigned territory.

- Timely Tracking & Monitoring performance of Channel partners and Sales team to identify deviation and plan accordingly for risk mitigation.

- Responsible for developing and expanding Sales & Profitability of the company in the assigned region.

- Add new accounts, retail partners for increasing numeric reach and weighted reach.

- Stock Management at depots & Distributors/Super Stockist/Sub-Stockist, Credit Control, Damage/Expiry Control for complete SKU and product range availability.

- Planning and implementing sales promotional activities in the territory in collaboration with the Marketing team. Identify and Weed out small and high-impact issues faced by channel partners.

- Cultivate and maintain effective business relationships with executive decision-makers in large accounts.- Reviewing visibility of product range at retail counters.

- Analyse and control expenditures of assigned areas to conform to budgetary requirements. Utilizing retail & distribution platforms to improve efficiency and reduce distribution costs; monitoring the process flow to ensure operational efficiency through dealers and distributors.

Strategic Role & Responsibilities:

- Business planning, forecasting, and delivery of short-term & long-term objectives (volume/ revenue/ growth/ systems & processes) at geography level and account level, and product level.

- Guiding the team towards distributor appointment in line with desired business objectives and maintaining a robust and efficient Channel Partner network, through effective engagement and measures around healthy ROI management in line with defined business objectives/ processes

- Driving sales team efficiency through regular and effective training, mentoring, and coaching of the sales team.

- Identification of brand building/ BTL activation opportunities and coordinating with relevant stakeholders (sales team/ marketing team/ external agencies) for timely and effective execution of these activities in line with business objectives/ priorities

- Close monitoring of the competitor's activities and preparing observation reports to facilitate the Brand Team to compete with the competition.