Area Sales Manager - FMCG - IIM/MDI/ISB/FMS

- To own primary responsibility for the sales organization within a specific area; coordinating with internal and external stakeholders to achieve sales plan objectives within IPM policies, procedures and operational frameworks.

Retail Brand Visibility & Product Display:

- To allocate and manage display space rental budgets to best achieve sales objectives for the area 

- To set and execute the strategy for number and type of paid display outlets as well as display units within specific areas 

- To ensure retail contract and payment process is executed as per IPM guidelines including timely contracts, audits, disbursement of vouchers and cheques and timely and accurate submission and processing of display related documentation and reports such as MCM To audit samples of contracted outlets and certify compliance to all IPM guidelines in specified format

 Brand Visibility & Merchandising :

- To ensure Brand Visibility and Merchandising as per cycle plan with appropriate and sufficient use of POSM (PPOSM/ TPOSM) materials according to company guidelines and standards, meeting all legal & compliance requirements 

- To coordinate with the Trade Marketing team in ensuring optimum usage of the merchandising fixtures and to ensure that complaints regarding Merchandising Maintenance are effectively dealt with 

- To ensure that all relevant parties including TSEs, partner companies and retailers meet their agreed obligations regarding Brand Visibility and Merchandising

 Coordination for Sales and Sales Support Operations: 

- To Develop and manage relationships with 3rd party counterparts including sales and sales support personnel, and leverage these relationships to achieve smooth execution of agreed sales plans and objectives 

- To Create and maintain weekly/daily sales plan in order to achieve the monthly/annual volume objectives within the area 

- To ensure the smooth functioning of the IPM operations model and to coordinate with concerned departments to solve operational issues and concerns as they arise

 Area management:

- To develop and constantly update an extensive and in-depth understanding of industry dynamics within the area and implement plans to ensure achievement of maximum short term and long term sales potential 

- To assess and ensure the best possible image for the company and brands as a service provider and partner to the retail trade

- To Visit and develop relationships with key outlets from sales and brand building perspectives and ensure their support to sales objectives Policy Compliance 

- To ensure that all team members and self uphold corporate integrity and values and ensure that all activities comply with IPM policies and procedures, including YSPM, Sales Force Operating Policies and Procedures, local and national laws and International Marketing Code To Maintain Company equipment, such as vehicles etc. in good condition and ensure the same from team members

 Consumer Engagement Initiatives :

- To segment market & identify key clusters to conduct CE initiatives.

-  Additionally provide support to monitor the execution of consumer engagement initiatives such as RST sampling programs

 People management :

- To Set and communicate the individual objectives to the third party team members according to the area sales plan; monitor and supervise on field to ensure that these objectives are met. 

- To complete specified number of full days in the field as per IPM Work With, Work Behind and Compliance processes 

- To conduct regular performance assessment of the entire team as per defined competencies and objectives and take steps to fill gaps in coordination with relevant departments 

- To provide constant on the job training and guidance to the entire team and specific individuals to best achieve team objectives To ensure that third party employee claims are efficiently checked and processed and concerns are effectively dealt with

 FMCG retail sales experience. Multinational Companies are preferable

Premier Institute MBAs Mandatory