Area Sales Manager - FMCG/Beverages

Position - Area Sales Manager (Beverage)

Industry - FMCG (Beverage)

Location - Dehradun

About Client : 

It is an Indian Leading FMCG company headquartered in Bangalore, Karnataka.

Key responsibilities:

- Planning and achieving primary and secondary sales

- Conceptualizing consumer promos with regional marketing, manpower/POP planning/sourcing, executing the same, analysing and reporting the impact.

- Driving numeric and weighted distribution and Planning and launching new products/SKUs in market.

- Analysing channels/clusters/syndicates/retailers/competition MS trend to identify gaps and take corrective actions accordingly. Reporting competition activities.

- Formalizing tie-ups with key accounts.

- Maintaining good relationship with trade partners (distributor, retailers, excise officials) by regular meets and engaging them in sponsoring events .

- Asset planning visibility planning(permanent/ semi-permanent)

- Working out ATL and BTL plans in coordination with Product managers and marketing team.

- Engaging with accounts and sales team to settle tie-ups claims, promotion/scheme claims, damage claims, branding expenses, freight bills and other expenses.

- Addressing product related complaints from trade and consumers with an attitude to retain the consumer.

Qualifications: MBA in Sales & Marketing.

Contact: Khushbu Jaiswal
Mobile : 9650288933