Area Sales Manager - FMCG

The client is a leading FMCG Company and the world's fourth largest manufacturer of Chocolates.

We are looking for Area Sales Manager for Trivandrum and Bangalore. The candidates have to be from FMCG sector preferably food. Should have handled on rolls team in the company.

Sales Strategy :

- Propose goals, sales strategies, channel and customer plans for the area managed

Full Sales Forecast, Budget and Objectives :

- Develop and manage operatively weekly rolling sales forecasts for the assigned area

- Ensures in line with business objectives the proper management of budget (reach targets on trade spending, returns, profits)

- Propose area sales volume budget and trade expense for PMT (by city, POS, product, SKU)

Full Customer plans and sales development :

- Detect and propose business development and growth opportunities, ensure quantity and quality development in the assigned area (Business Blocks KPIs)

- Properly distribute resources (human, financial, POSM, etc.) for most effective ROI

- Presents, negotiate and sign agreed budget with distributors and wholesalers (Define and communicate objectives and policy to customers)

- Defines with distributor the level of service expected (business model, dedicated vs shared sales force, KPIs etc) and monitor the actual outcome

- Ensure application of national and local KA agreements

- Ensure achievement of the area sales targets (Building Blocks KPIs)

- Implement brand strategies, achieve qualitative and quantitative objectives set by marketing, report on opportunities, obstacles

- Ensure implementation of TM activities, active and proper in-store activities execution

- Is responsible for control: visibility, positioning of POSM and takes measures to execute trade marketing activities if they are not in place

- Define sales targets for the structure managed by SKU, control results

- Regularly evaluate performance of the structure assigned through joint visits and market visits: evaluate achievement of the BB KPIs, effect coaching and motivate subordinates

- Train new comers on merchandising, sales skills, Trade marketing execution, explain Ferrero sales principles and commercial policy, communicate new products, new projects, promo etc.