Posted By
Posted in
Sales & Marketing
Job Code
885542
- Achieving assigned Business targets
- Meeting with Zonal Category team and plan how to achieve sales target on a monthly basis
- Primary/Secondary targets of Distributors
- Decide & Share monthly PTR
- Targets to be achieved for every single territory (Distributors/team members)
- Business Planning for Growth
- Potential assessment basis population
- Deciding Volumes, Variant potential
- Planning required infrastructure- Retailers/Service Schedule/Area Executives/Distributor(direct-indirect partner)/Stock Investments/Infrastructure /Efficient
- Supply Chain/Warehousing
- Quarterly Volume projections and achievement
- Distribution & Expansion
- Distributor Infrastructure
- Required Working Capital deployment
- Ensure desired Manpower (Sales Executives, Backend, Logistic staff)
- Warehousing (Approachability/Reconciliation/Inspection/Security)
- Minimum Inventory levels basis stock norms on desired Variants/SKUs
- Distribution Parameters
- Outlet expansion- Appointing & Servicing new retailers
- Maintaining right mix of retailer category
- Consistency/Improvement of category count
Key Retail Outlet Base :
- Maintaining strong relations with existing Key retail outlets and Secondary supply chain partners in the area
- Covering 100% KROs in a calendar month
- Identify new Key retailers and adding them in base to increase volume
- Competition Updates
- Tracking competition activities in the area
- Closely watch and update competition Infrastructure to HO - Outlet count, Volumes, Distribution structure, new product launches & other activities
- Brand Visibility & Marketing Campaigns
- Regular Placement of - POP- materials at outlets
- Doing market audits and giving feedback on brand visibility to the team
- Planning brand promotion (focus variant) in his area to capture mind share
- Working closely with brand team for timely execution of marketing campaign
- Measuring results post campaign in the form of variant/volume growth Hygiene
- Adherence of Self/Team Standard Operating Plan
- Area Head to follow his Town wise PJP for the month (shared with HO)
- 100% distributors must be visited/reviewed in a calendar month
- All team members (Co/distributor payrolls) to adhere market working norms and other guidelines issued by HO time to time
- Faster adoption of new softwares/processes
- Stock Report & Order Fulfillment
- Monthly stock report submission of all distributor (Variant wise)
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Posted By
Posted in
Sales & Marketing
Job Code
885542