Area Sales Manager - FMCG

JOB PROFILE:-

1. Competencies required (behavioural and technical )

- Ability to deal with ambiguity work in an unstructured environment

- Good relationship management across the board

- People management- driving performance focus and subordinate development

- High customer orientation

- Good negotiation skills

- Networking skills

- Financial acumen

- Good execution ability

- Strategic thinking / out of the box thinking

- Sound sales and marketing knowledge

2.Key responsibilities

- Build and maintain long term relationships with distributors,retailers and customers

- Negotiating with suppliers / distributors

- Ensuring new business development with potential clients ( including private labels )

- Ensuring annuity business with existing clients

- Building and motivating a high performance team

- Driving target orientation in the team

- Ensuring sales targets are met bypromotors / sales managers Across geographies/ retail locations

- Creating and executing marketing and sales strategies for different product categories

- Reporting the monthly mis to the directors

- Ensuring profitable sales across channels and product categories

- Building the eCommerce platform as a strong channel

- Keeping a pulse on competition and sound market intelligence

- Doing regular field visits to ensure product sales and take course correction accordingly

3.Key performance indicators

- Percentage increase in turnover while maintaining, increasing profit margins

- Profitable sales

- Cost cutting

- Team engagement